Sam sat at her kitchen table, laptop open, coffee in hand. She had just started a new website for her small business. Each morning, she typed her main keywords into Google, hoping to see her site climb the search results. Each morning, she found herself lost among big brands and well-known names.
She wondered if there was a secret path—something the big companies missed. She heard about long-tail keywords in a podcast, but they sounded mysterious. Could these longer, more specific phrases really help her website stand out? Could she find the right words to reach real people searching for her help?
Sam decided to dig deeper. She discovered that long-tail keywords weren’t just a trick—they were a way to connect with people looking for exactly what she offered. These keywords didn’t attract millions, but they brought the right visitors. The ones ready to read, ask questions, and even buy.
This guide is for people like Sam. People who want their website to be seen, not buried. People who want to learn which types of long-tail keywords are easiest to rank for in SEO—and how to use them to reach the right audience. Let’s explore the simple steps, real examples, and smart strategies that can help any website find its place in search results.
Why Long-Tail Keywords Matter
Long-tail keywords help websites stand out. These keywords are longer, more specific phrases that answer what people really want to know. They are less crowded than short, broad keywords. This makes them a smart choice for anyone who wants to get noticed in search results. For a deeper understanding of keyword research, check out this SEO keyword research ultimate guide.
Long-tail keywords often have less competition. Fewer websites try to rank for these terms. This means you have a better chance to show up at the top of search results. These keywords also bring in visitors who are more likely to take action, like signing up or buying something. If you’re new to SEO, you might want to read what SEO is and how it works to get started.
Did you know?
- Long-tail keywords make up 70% of all search traffic. That means most people use these detailed phrases, not just short, common words.
- 56% of online buyers use searches with three or more words. These are people ready to take action, not just browse.
- Pages optimized for long-tail keywords move up 11 positions on average in search results, much more than those using broad keywords.
Long-tail keywords often have less competition. Fewer websites try to rank for these terms. This means you have a better chance to show up at the top of search results. These keywords also bring in visitors who are more likely to take action, like signing up or buying something.
The average conversion rate for a long-tail keyword is 36%, which is much higher than for short, broad keywords. So, while you may get fewer visitors, more of them will do what you hope—like making a purchase.
What Makes a Long-Tail Keyword Easy to Rank?
Several things make a long-tail keyword easier to rank for:
- Specific and detailed: The more specific the keyword, the fewer sites target it.
- Clear user intent: It’s easy to see what the searcher wants.
- Lower search volume: Not as many people search for these, but the competition is also lower. In fact, 92% of long-tail keywords get 10 or fewer searches per month.
- Less competition: Fewer big websites try to rank for these terms.
- Relevant to your topic: The keyword fits well with what your site is about.
Types of Long-Tail Keywords That Are Easiest to Rank For
Not all long-tail keywords are equal. Some are much easier to rank for. Here are the main types:
1. GEO-Specific Keywords
These keywords include a city, region, or even a neighborhood. They target people searching for something in a certain place.
Examples:
- “SEO services in Brisbane for small businesses”
- “local SEO consultant Newcastle NSW”
Why they work:
Big websites often skip local topics. Local businesses or experts can rank higher for these searches. People searching with locations are ready to act. They want to find someone nearby.
82% of voice search users use long-tail keywords to find local businesses. This shows how important these keywords are for local SEO.
2. Niche or Industry Modifiers
These keywords add an industry or special topic to the main keyword.
Examples:
- “SEO tips for real estate agents”
- “SEO audit checklist for Shopify stores”
- “SEO strategies for food blogs”
Why they work:
Most websites focus on broad topics. Niche keywords target a smaller group. This means less competition and a better chance to rank.
3. Question-Based Keywords
These keywords are written as questions. People use them to find answers.
Examples:
- “How do I improve SEO for a new website?”
- “What is the best SEO plugin for WordPress?”
- “Why is my website not ranking on Google?”
Why they work:
People often type questions into search engines. These keywords match what users want. They also help you win featured snippets, which show up at the top of search results.
4. Transactional or Intent-Based Keywords
These keywords show that the user wants to do something, like buy, compare, or sign up.
Examples:
- “Best SEO tools for small business 2025”
- “Affordable SEO reporting software”
- “SEO packages for startups”
Why they work:
People using these keywords are ready to make a decision. They are looking for solutions, not just information. This means they are more likely to take action.
5. Problem/Solution Keywords
These keywords describe a problem and ask for a fix.
Examples:
- “Fix slow website SEO issues”
- “How to recover from Google penalty”
- “SEO tips for duplicate content”
Why they work:
People searching for solutions want help now. They are likely to stay and read your answer. These keywords are often ignored by big sites, so they are easier to rank for.
6. Product or Feature-Focused Keywords
These keywords focus on a product or a special feature.
Examples:
- “SEO reporting templates for agencies”
- “SEO tools with rank tracking”
- “SEO plugins with schema support”
Why they work:
These keywords target users who know what they want. They are specific and have less competition.
How to Find Easy Long-Tail Keywords
Finding the right keywords is the first step. Here’s how to do it:
Use Keyword Research Tools
Tools like Google Keyword Planner, Ahrefs, and SEMrush help you find keywords. Look for keywords with low difficulty and some search volume. Go for keywords with a clear focus and not too much competition.
Check What People Ask
Google’s “People Also Ask” and “Related Searches” sections show real questions. These are often long-tail keywords. Use them for ideas.
Look at Forums and Communities
Sites like Reddit and Quora are full of questions. See what people ask about your topic. These questions make great long-tail keywords.
Analyze Your Competitors
See what keywords your competitors rank for. Look for gaps—keywords they missed or where their content is weak. You can fill those gaps.
Use Google Autocomplete
Start typing your main keyword into Google. The suggestions are real searches. Many are long-tail keywords.
How to Use Long-Tail Keywords in Your Content
Using keywords the right way helps both readers and search engines.
Write for People First
Always write for your readers, not just for search engines. Give clear answers. Use simple words and short sentences. Make your content easy to read.
Place Keywords Naturally
Put your main keyword near the start of your article. Use it in your title and headings. Don’t force it. Use related words and synonyms too.
Organize with Headings
Use headings (H1, H2, H3) to break up your content. This helps readers scan your article. It also helps Google understand your main topics.
Answer Questions Directly
If your keyword is a question, answer it right away. Give a clear, short answer first. Then add more details below.
Add Lists and Tables
Lists and tables make information easy to scan. Use them to show steps, tips, or comparisons.
Link to Other Pages
Add links to other helpful pages on your site. Link to trusted sources for more information. This helps Google see your content as useful.
Use Images and Alt Text
Add images to make your content more interesting. Use simple file names and alt text that describe the image.
Real Examples of Easy Long-Tail Keywords
Here are some examples of easy long-tail keywords in the SEO industry:
| Type | Example Keyword |
| Geo-Specific | “SEO consultant in Newcastle NSW” |
| Niche Modifier | “SEO audit checklist for Shopify stores” |
| Question-Based | “How to do SEO for ecommerce sites” |
| Transactional/Intent | “Affordable local SEO services for startups” |
| Problem/Solution | “Fix slow website SEO issues” |
| Product/Feature-Focused | “SEO reporting templates for agencies” |
Each of these keywords targets a clear audience. Each one is specific. Each one has less competition than broad keywords.
Why These Long-Tail Keywords Are Easier to Rank
- Less competition: Big companies focus on broad terms. They often skip these detailed phrases.
- Clear intent: You know what the searcher wants. It’s easier to give them the answer.
- Better conversions: People searching these terms are ready to act. Remember, long-tail keywords can have a conversion rate as high as 36%.
- Faster results: You can rank sooner and see traffic grow. Pages using long-tail keywords jump up 11 spots on average.
How to Write SEO-Friendly Content for Long-Tail Keywords
Writing for long-tail keywords is about more than just using the right words. Here are tips to help your content rank and help your readers:
1. Start with Strong Keyword Research
Find keywords that fit your topic and audience. Use tools to check search volume and competition. Pick keywords that are specific and not too hard to rank for.
2. Match Search Intent
Think about why someone searches for your keyword. Are they looking for information, a product, or a solution? Write content that answers their need.
3. Use Clear Structure
Start with an introduction that uses your main keyword. Break your content into sections with headings. Use bullet points and lists to make it easy to read.
4. Write in a Simple, Friendly Tone
Use short sentences and everyday words. Write like you’re talking to a friend. Avoid jargon. Keep it easy to understand.
5. Optimize for Featured Snippets
Answer questions clearly and directly. Use lists, tables, or short paragraphs. This can help your content show up in Google’s featured snippets.
6. Add Internal and External Links
Link to other helpful pages on your site. Link to trusted sources outside your site. This helps Google see your content as useful and trustworthy.
7. Use Images with Good Alt Text
Add images that help explain your topic. Use simple file names and alt text that describe the image.
8. Keep Your Content Up to Date
Update your articles as things change. Add new tips or tools. This keeps your content fresh and useful.
Tips for Success with Long-Tail Keywords
- Focus on one main topic per article. This keeps your content clear and on target.
- Don’t stuff keywords. Use them naturally. Add synonyms and related words.
- Check what’s already ranking. Make your content better than what’s out there.
- Answer real questions. Look at comments and forums for ideas.
- Make your content easy to scan. Use headings, lists, and short paragraphs.
- Write for people, not just search engines. Help your reader solve a problem or learn something new.
Final Thoughts
Long-tail keywords help you reach the right people. They are less crowded and more focused. Geo-specific, niche, question-based, transactional, problem/solution, and product-focused keywords are the easiest to rank for. They bring in visitors who are ready to act.
Good keyword research, clear writing, and simple structure help your content rank. Always think about what your reader wants. Give them the best answer in a way that’s easy to understand.
Keep learning and updating your content. Stay focused on helping your audience. That’s how you win with long-tail keywords in SEO.
