Generative Engine Optimization (GEO) is the practice of structuring content so AI engines like ChatGPT, Perplexity, Gemini, and Claude cite it in their answers. Also called AEO or AI search optimization, GEO works alongside traditional SEO to build visibility where search is heading.
This category covers practical GEO strategies, answer engine optimization techniques, and content principles that help your pages get cited by AI. Every guide here is built around one goal: earning your place in the answer, not just the results page.